Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A product enablement video for the Sounding Board Administrator Dashboard, made for the HR leaders and program admins who launch, manage, and measure leadership coaching across an organization.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.