§ 01
Brand Identity & Systems
12 projectsLogos, palettes, and the systems that keep a brand consistent as it scales.
Highlighted project
Sounding Board: brand book v3
A premium identity system that repositioned a coaching platform for enterprise buyers.
View projectKingsbridge & Trilogy: 6-division logo system
6 divisionsBRANDING
A six-division logo system unifying Kingsbridge and Trilogy under one architecture.
InfiniView: 3-product brand system
3 productsBRANDING
A three-product brand system that keeps separate offerings reading as one family.
Avenir: logo + palette system
Premium positioningBRANDING
A logo and palette system for a wealth advisory firm, balancing heritage and confidence.
Werkera: logo system
2 variantsBRANDING
A logo system for a skills-verification startup, built to scale across product and marketing.
IQConnect: logo + palette
2 variantsBRANDING
A logo and palette for a fleet-intelligence platform, tuned to stay legible when small.
Velocity Insights: logo variants
2 variantsBRANDING
Logo variants for an analytics brand, exploring motion and momentum in one mark.
OpsCenter: logo + palette
Logo + paletteBRANDING
A logo and palette for an operations platform, clean enough for dense dashboards.
Gen-E: logo + palette
Logo + paletteBRANDING
A logo and palette for an emerging tech brand, modern and easy to adapt.
Lotus Innovations: logo
2 variantsBRANDING
A logo for an innovation studio, simple and memorable at any size.
Corporate Partnerships, LLC: lockup
1 lockupBRANDING
A wordmark and lockup for a partnerships firm, built for documents and signage.
Table No. 7: premium wine range identity
3 varietalsBRANDING
A numeral seal that recolors across Cabernet, Chardonnay, and Merlot under one voice.
§ 02
Web & Product
5 projectsMarketing sites and product interfaces built to explain a category, earn trust, and convert.
Highlighted project
Sounding Board: marketing site (100+ pages)
A 100-plus page marketing site rebuilt around one claim, tied to more than $10M in annual revenue.
View projectAvenir: marketing site
Global-standard designWEB DESIGN
A marketing site for a wealth advisory brand, structured to build trust and convert.
Werkera: talent marketplace site
Launch-ready brandWEB DESIGN
A marketing site for a skills-verification marketplace, built to explain a new category.
IQConnect: product UI / dashboard
4 modulesUI / UX
Product UI and dashboard design for a fleet-monitoring platform, built for fast decisions.
Lotus Innovations: investor website
3 pagesWEB DESIGN
An investor-facing website for an innovation company, structured around clarity and credibility.
§ 03
Editorial & Reports
10 projectsLong-form guides and research that carry the sales conversation and build authority.
Highlighted project
The Definitive Guide to Leadership Coaching Programs
The flagship guide to coaching programs, the primary mid-funnel sales asset for a full year.
View projectLeading Digital Transformations in the Age of A.I.
19 pagesEBOOK
A long-form eBook on leading through AI, written and designed as a practical playbook.
The Critical Role of Leadership Coaching
18 pagesRESEARCH
A research report making the business case for leadership coaching to enterprise buyers.
The SMB's Ultimate Guide to Leadership Coaching
11 pagesGUIDE
An 11-page guide walking SMB leaders through planning and buying a coaching program.
Leadership Is a Verb: coaching whitepaper
16 pagesWHITEPAPER
A 16-page whitepaper arguing that coaching, not training, drives real leadership growth.
Leadership Development for a Multigenerational Workforce
15 pagesWHITEPAPER
A report on developing leaders across four generations in one workforce.
From Fragile to Agile: workforce whitepaper
15 pagesWHITEPAPER
A workforce whitepaper on building resilient, adaptable teams through better leadership.
Transforming Leadership: coaching report
6 pagesREPORT
A coaching ROI report connecting leadership development to measurable business results.
Closing the New Manager Leadership Gap
38 pagesEBOOK
An eBook on closing the gap new managers face when they first step into leadership.
Unlocking Talent Mobility: whitepaper
11 pagesWHITEPAPER
A whitepaper on keeping talent by moving people into the right internal roles.
§ 04
Packaging & Labels
7 projectsShelf presence for wine, spirits, and consumer goods.
Highlighted project
Lumina: Berry Radiant protein
Packaging for a direct-to-consumer protein line, built to stand out on a crowded shelf.
View projectLumina: Vanilla Dawn protein
2 SKUsPACKAGING
A second flavor in the Lumina protein system, consistent yet distinct on shelf.
Rocket Farms: organic microgreens labels
5 labelsPACKAGING
An organic microgreens label system for retail, differentiated clearly by variety.
Big Bad Zin: Zinfandel label & identity
2 labels · front + backPACKAGING
A high-octane Zinfandel label built on raw typographic muscle for a Lodi old-vine producer.
Fricks Imported: luxury Malbec label
Foil · goldPACKAGING
Hand-styled gold filigree and a refined serif lockup against deep black.
Fricks Imported: minimalist alt direction
Alt conceptPACKAGING
A second route for the same Malbec: one wine-red brushstroke on off-white.
Sassy Bitch: playful red-blend label
Brand + labelPACKAGING
A striding zebra-print leg and hot-pink script give the shelf a wink of attitude.
§ 05
Motion & Video
9 projectsExplainers and product walkthroughs that make complex tools click.
Highlighted project
Sounding Board Onboarding Video
An onboarding video that gets new coaching participants comfortable with the platform fast.
View projectSounding Board for Group Coaching
ReleasedVIDEO
A walkthrough showing how a cohort of leaders develops together in group coaching.
Sounding Board for Mentors
ReleasedVIDEO
A product video helping mentors run meaningful, scalable mentoring relationships.
Sounding Board Dynamic Leader Development Platform Overview
ReleasedVIDEO
The flagship overview video making the business case for the platform.
Sounding Board for Coaches
ReleasedVIDEO
A training video showing executive coaches how to manage engagements on the platform.
Sizzle Reel for Booth at 2023 ATD Conference
ReleasedVIDEO
A 60-second booth loop built to stop foot traffic at the 2023 ATD conference.
Sounding Board Admin Dashboard
ReleasedVIDEO
A walkthrough of the admin dashboard, from launching programs to reading the results.
Sounding Board Manager Dashboard
ReleasedVIDEO
A product overview of the manager dashboard for tracking team coaching and growth.
About Sounding Board Leadership Coaching
ReleasedVIDEO
A brand film introducing Sounding Board's mission and approach to coaching.
§ 06
Campaigns & Activations
4 projectsPaid campaigns and a trade-show presence built to get noticed and drive response.
Highlighted project
Sounding Board: trade-show booth
A trade-show booth built to pull qualified leads and start conversations on the floor.
View projectAFG: Section 179 landing-page campaign
$3B financedCAMPAIGN
A Section 179 landing-page campaign built to convert equipment-finance leads at year end.
Great Leaders: paid social campaign
1 campaign · 4 fmtCAMPAIGN
A paid social campaign that turned one sharp question into real demand for coaching.
Talent Mobility: multi-channel ad campaign
4 ad formatsCAMPAIGN
A multi-channel ad campaign promoting internal mobility to HR and talent leaders.
§ 07
Print & Apparel
3 projectsEditorial print and merchandise made to live in the physical world.
Highlighted project
Wounded Warrior Project: Survival After the Battlefield
A poster for Wounded Warrior Project's Survival After the Battlefield program.
View projectPebble Beach Concours d'Elegance: American Classics
Featured posterPOSTER
An event poster for the Pebble Beach Concours d'Elegance, celebrating American classic cars.
Compete 4 Causes: fundraiser apparel line
3 colorwaysAPPAREL
A bold athletic apparel line for a charity drive, built on a dynamic heart-and-numeral mark.
