Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A product enablement and training video built for the executive coaches who guide leadership development on the Sounding Board platform. It shows how coaches manage participants, prepare for sessions, document progress, and deliver a consistent experience at scale.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.