Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
The flagship product marketing video for Sounding Board's Dynamic Leader Development platform. It makes the case for the whole approach to scalable, personalized leadership growth, built for the executives and HR leaders deciding whether to buy.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.