The fastest way to fall behind in design is to stop reading.

The fastest way to fall behind in this field isn't to stop working. It's to stop reading. The trend feed keeps you current for a week. It doesn't keep you sharp.

A few good books a year do more for my thinking than a year of scrolling. They give me frameworks instead of references, and frameworks last. The feed shows me what everyone is doing right now, which is exactly why it's a poor place to find an original idea.

The work gets sharper when the inputs do. I protect reading time the way I protect deep work, because both are where the next good idea actually comes from.